I know so very little about the 70’s being as I wasn’t cognizant until two decade later, but in talking to a friend most recently I realized there could be some very insightful lessons to be learned from history. More specifically my friend recalled the 1973 energy crisis and said she felt as if she was living in deja vu. She remembered in the 1970’s people were suddenly made very mindful of their dependence on oil and the need to find other means of energy. There was a variety of conservation and efficiency measures embraced as a way to dull
The scenario sounded all too familiar and gave little hope to my far flung dreams of
It seems to me that 1970 was a waking point at which people had the ability to change the world from that point on. So why didn’t anything change? The problem seems to be farther reaching and in global crisis mode now more than ever before, yet there has been no collective effort from the American people or Congress to make any more major differences. Today we face global climate change, global competition for oil and access to oil as well as dwindling resources. It would be fairly easy to blame oil lobbyists or oil conglomerates for pressuring congress into few regulations like the CAFÉ, but it’s just as easy to point to auto manufacturers for their insistence on building SUV’s and gas guzzlers only getting 12-14 mpg. And American consumers are not without blame in this mix demanding ever larger and more impressive automobiles.
Our vehicles are nothing short of luxury homes on wheels these days and a large portion of people abuse the use and care of their automobiles. Bad business practices, bad policies, and bad habits have driven us (literally) into an even tighter position than in the 1970’s. Taking stock of the scenario it’s fairly easy to rationalize ringing your folks and barreling down the phone “THANKS A LOT!!” Yet, until we are able to create real change and demand differences it’s hard to lay fault or blame. When we had the technology and ability 30 years ago to create electric powered cars and fuel efficient vehicles it’s really hard to stomach things like the past year’s Escalades and Hummer 3 that seem to scream from every crevice “I’m luxury for the sake of luxury in all my wasteful glory” and frankly it’s all I can do to keep myself from giving their drivers the finger.
It’s not that I’m a tree-hugging hippy; in fact I’m very much a conservative and pragmatic in every sense of the word. Yet, I want to know why things didn’t change some 30 odd years ago when they could have and why we are faced with even bigger problems now? The answer stood blaring in my face not two days later when I struck up a conversation with a fellow Coloradan at the Wal-Mart check out. Late at night in the Garden section we were both hoping to avoid the lines of the front checkout area, but got stuck with what felt like a 20 minute price check. Bob and I started talking about not liking to shop (big surprise right?) and the conversation eventually fell into gas prices. I said I thought the current plan to bail out the car manufactures was a bad idea and the quite, reserved man I had been talking to transformed before my eyes. He started spouting that people like me didn’t care about US jobs or businesses and I had no footing in reality. I quietly replied that if the auto manufactures had followed good business practices like they did in the mid 1970’s we would all being driving 40+mpg cars and he wouldn’t have to worry so much about the five dollar price difference the store attendant was looking into for him. At which he shouted back that the American infrastructure is built around oil and Americans will never be able to break their dependence on oil. With that our conversation ended.
Clearly a product of the 1970’s I pondered hard on what Bob had offered. Did people really think that oil was the only answer and that was all cars could run on or factories could be powered with? I had to give credit to the fact that much of the infrastructure right now including gas stations, fueling pumps and other amenities were for oil, but you would have a hard time convincing me none of that has changed since 1973. We had our chance to change how things were done and invest in alternative methods of energy then, so why didn’t it change? The answer; because people like Bob didn’t believe they could fuel change or bring about a better system. A part of them probably didn’t want to be inconvenienced by change or invest in maybes. All sound and rational choices, yet the product of those choices is clear today and American’s have started to realize that real change is still needed.
It’s a choice the auto manufacturers will have to make, and congress, and every single individual American. We vote with every gas purchase, we vote with our auto purchases, and insurance coverage, we vote with every election and we each have the ability to be part of change. The first step is simply to believe we can…perhaps Obama had it right all along. It’s take a change in your mind frame and dedication to that change…it takes a mentality like “YES WE CAN.”
